Your Website Needs AI

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Modash

Influencer Marketing is getting its own festival. Powered by Modash.

You’ve sat through enough influencer marketing webinars to know the routine. Forty-five minutes later, you still have no useful answer on ROI, budget, or scale.

Return on Influence Festival ’26, powered by Modash, brings you practical answers from teams running creator programs.

On Oct 21st, you’ll walk away with:

• Practical frameworks to measure influencer ROI and make a stronger case for budget.
• Real campaign examples to help you decide where influencer fits in your marketing mix.
• Strategies to scale from 5 to 5,000 creators without multiplying the chaos.

Leah Walker, Director of Creator & Influencer Partnerships at Adobe, and Tyler Vaught, Global Head of Creator Marketing at Edelman, along with other industry leaders. More to be announced.

Join free on Oct 21st and leave with actionable insights to build and scale a creator program that moves the needle. 

Can't attend every session live? Register anyway, and you’ll get the recordings in 24 hours.

💡 How To Prepare Your Website For AI Agents With WebMCP

AI agents are evolving beyond reading websites.

They're beginning to interact with them, completing tasks such as searching products, booking appointments, and filling forms. WebMCP is a proposed standard that helps websites communicate with AI agents more accurately.

Here's how to prepare your site.

1️⃣ Identify High-Value Actions List the most common tasks visitors perform on your website, such as searching products, subscribing to newsletters, or booking appointments. Start with simple, low-risk actions before expanding further.

2️⃣ Expose Your Website's Tools Add WebMCP attributes to your existing HTML forms so AI agents understand what each action does, when to use it, and what information each field requires.

3️⃣ Test Before Expanding Use the available WebMCP developer tools to verify how AI agents interpret your forms. Small improvements to descriptions often make a significant difference in how reliably agents complete tasks.

4️⃣ Protect Sensitive Actions Keep purchases, bookings, and account changes under human approval. Mark read-only actions appropriately and treat user-generated content carefully to reduce security risks such as prompt injection.

5️⃣ Adopt The Standard Early Although AI agent support is still limited, implementing WebMCP now prepares your website for the next generation of AI-powered browsing and automation.

Why It Works

Instead of forcing AI agents to interpret webpages visually, WebMCP provides structured instructions that clearly explain what each website function does, improving accuracy and reliability.

The Takeaway

Websites are evolving from pages that AI reads into platforms AI can actively use. Preparing for WebMCP today positions your business for a future where AI agents become everyday users of the web.

💡 Why People Still Trust Communities More Than AI

AI is making product research faster.

But when it's time to trust a recommendation, most shoppers still turn to real people instead of algorithms.

Here's what the data shows.

1️⃣ Communities Lead On Trust Discussion forums remain the most trusted source of buying advice because people value firsthand experiences and honest conversations over AI-generated recommendations.

2️⃣ Customer Reviews Matter Authentic user reviews continue to influence purchasing decisions by providing real-world feedback from people who have already used the product.

3️⃣ Search Still Plays A Major Role Search engines, marketplaces, and even social media are trusted more than AI because shoppers see them as gateways to human opinions rather than final decision-makers.

4️⃣ AI Is A Research Assistant Consumers appreciate AI for organizing information and narrowing choices, but they still seek independent validation before making important purchases.

5️⃣ Invest In Community Content Strengthen your presence on platforms like Reddit, niche communities, and review sites. Encourage genuine customer reviews and showcase them prominently across your website.

Why It Works

People trust lived experiences more than generated answers. Real conversations, authentic reviews, and community recommendations reduce uncertainty in ways AI alone cannot.

The Takeaway

AI helps customers discover products. Communities help them trust those products. Brands that combine AI visibility with authentic social proof will have the strongest advantage.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰