Your Website Isn’t Enough

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Levanta

The biggest holiday mistake brands make? Trying to build a creator program in November.

The strongest holiday programs are built over the 90 days leading up to peak shopping season. That is when brands recruit the right partners, test incentives, and build enough momentum to scale when demand arrives.

Trusted by 3,000+ eCommerce brands, Levanta created The 90-Day Holiday Sprint, a free step-by-step playbook to:

• Recruit and activate creators before their holiday calendars fill
• Build competitive commission structures without sacrificing margin
• Use Day 30, 60, and 90 checkpoints to create a program ready to scale for BFCM

Don’t wait until November to build the creator program you will wish you already had. Your 90-day countdown starts now.

💡 Why Your Website Isn’t Enough For AI Search

Optimizing your website is important.

But it’s only part of what AI search engines use when deciding whether to recommend your business.

The rest comes from signals across the web that many brands overlook.

Here’s where AI looks beyond your website.

1️⃣ Build Third-Party Mentions AI trusts independent sources more than self-promotion. Mentions in industry blogs, newsletters, directories, customer case studies, and local publications strengthen your credibility.

2️⃣ Post Consistently On LinkedIn LinkedIn has become one of the most frequently cited sources in AI search, especially for professional and local service queries. Regular, high-quality posts matter more than follower count.

3️⃣ Optimize Your Google Business Profile Keep your categories, photos, business information, and customer reviews up to date. Every review helps AI better understand what your business is known for.

4️⃣ Answer Questions On YouTube Short educational videos answering specific customer questions often perform better than polished promotional videos. AI can understand your titles, descriptions, and transcripts to identify your expertise.

5️⃣ Keep Information Consistent Everywhere Ensure your business description, contact details, locations, and services are identical across every platform. Consistency increases AI’s confidence when deciding whether to recommend your business.

Why It Works

AI doesn’t rely on your website alone. It looks for repeated, consistent signals across trusted third-party platforms to verify your expertise and determine whether your business deserves to be cited.

👀 Real-Life Example (WordStream)

Goran Mirkovic explains that websites account for only part of AI search visibility. Businesses with strong LinkedIn activity, optimized Google Business Profiles, YouTube content, and consistent third-party mentions are significantly more likely to appear in AI-generated answers.

The Takeaway

Your website is only one piece of your online presence. If you want AI to recommend your business, build authority across the entire web, not just on your own domain.

💡 Reverse-Engineer Viral Videos With AI

Going viral isn’t always about luck.

By analyzing high-performing videos, AI can uncover the patterns behind their success and help you recreate the same structure for your own content.

Here’s how to do it.

1️⃣ Find A Viral Video Choose a high-performing video from Instagram, TikTok, or YouTube. Look for strong engagement through views, shares, saves, and comments.

2️⃣ Download And Upload Download the video and upload it to Gemini.

3️⃣ Analyze The Structure Ask Gemini to identify the opening hook, pacing, content structure, psychological triggers, and why the video performs so well.

Sample Prompt

Analyze this video and break down the hook (first 3 seconds), the structure and pacing, and explain why it works psychologically. Then create a new 30-second script using the same format for this topic: [insert topic]. Make it fast-paced, punchy, and optimized for Instagram/TikTok.

4️⃣ Generate Your Script Gemini will create a fresh script that follows the same storytelling framework without copying the original content.

5️⃣ Create And Publish Record your version using your own voice, visuals, and message, then refine it based on audience response.

Why It Works

Most viral videos follow recognizable patterns, including strong hooks, quick pacing, emotional triggers, and clear storytelling. AI helps identify these patterns so you can apply proven frameworks instead of guessing what works.

The Takeaway

Don’t copy viral content. Study its structure, understand why it works, and let AI help you create original videos using the same winning formula.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰