Your Holiday Ads Need Replacing

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Insense

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• Post one brief and vetted creators apply to you, usually within 48 hours
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Save 40+ hours on creator ops and spend that time on strategy and testing.

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💡 Your Holiday Ads Need A New Job After Christmas

Holiday campaigns don’t stop working because Christmas ends.

The audience is still shopping — but the mindset changes. The week between Christmas and New Year’s, often called Q5, needs a different message.

Here’s what to change.

1️⃣ Shift From Gifting To Self-Purchase: After weeks of buying for others, shoppers start focusing on themselves.

Beauty moves toward self-care, fashion toward January essentials, and home products toward comfort and function.

Use creative that shows the product in the buyer’s own routine, not wrapped as a gift.

2️⃣ Keep The Season, Change The Direction: You don’t need to remove every festive element immediately.

Reframe existing creative around what comes next: fresh starts, travel plans, routines, or January goals.

Sometimes a new headline, image, or product angle is enough.

3️⃣ Replace Urgency With Utility: “Order before Christmas” stops working the moment the deadline passes.

The new question becomes: what does this product help me do next?

Show the product in use and connect it to a clear outcome.

4️⃣ Match Creative To Funnel Stage: For awareness, focus on fresh-start messaging.

For consideration, show how the product fits upcoming plans. For sales, keep the message product-led and make the path to purchase simple.

5️⃣ Refresh, Don’t Rebuild: Q5 doesn’t always need a brand-new campaign.

Existing assets can often be remixed with new headlines, product selections, and use cases.

Why It Works

People don’t stop shopping after Christmas.

Their motivation simply shifts from gifting to personal goals and next-step planning.

The Takeaway

Don’t let festive creative run past its relevance.

Prepare a Q5 refresh early so your campaign changes direction when your audience does.

💡 Use Grok Bot To Compare Deals Before You Buy

Finding the lowest sticker price is easy.

Finding the best overall deal means comparing shipping, warranty, return policy, delivery speed, seller quality, and hidden trade-offs too.

Here’s how to do it.

1️⃣ Create A Shopping Bot: Open Grok Bot and create a Bot for purchase research.

Make sure it can access the retailers you want checked, and sign in manually where a store requires human authentication.

2️⃣ Give It A Detailed Buying Brief: Include the exact product, must-have specs, budget, target price, delivery deadline, and seller requirements.

The more precise the brief, the easier it is to filter out irrelevant options.

3️⃣ Make It Compare The Full Cost: Ask the Bot to review reputable retailers, local stores, bundles, open-box options, shipping fees, warranty, returns, and delivery time.

A cheaper product may still be the worse deal once everything else is included.

4️⃣ Let It Verify Unclear Details: If stock, price, or delivery information is uncertain, ask the Bot to contact the retailer and confirm.

Then have it rank the best options and explain the trade-offs.

5️⃣ Keep Purchases Behind Approval: Before buying, ask the Bot to verify the final total and show it to you.

Keep the actual purchase behind explicit approval, especially for higher-value items.

Why It Works

Shopping decisions often involve more variables than price alone.

A structured comparison helps surface hidden costs, better bundles, and stronger seller terms before you commit.

The Takeaway

Don’t just ask AI to find the cheapest option.

Ask it to find the best deal, explain the trade-offs, verify the final cost, and wait for your approval before purchasing.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰