Writing beyond persuasion

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Tatari

TV works when your partner tells the truth

Everyone says, “We can unlock CTV for you.” Cool. Ask one question: can you show me, clearly, where my ads ran and what happened after?

Most platforms cannot, especially once you scale. That is when waste creeps in, CAC climbs, and you start blaming the channel instead of the partner.

Tatari helps you buy TV across linear and streaming with real visibility and outcomes measurement that holds up when spend grows.

• Cut wasted impressions by knowing real placements
• Scale reach without trading off supply quality
• Tie TV to business outcomes, not vanity reporting

Over 300 brands like Jones Road Beauty, Tecovas, Ridge Wallet, and Calm already advertise on TV with Tatari.

Imagine opening your next report and actually trusting it, then confidently increasing the budget because you can see the path to growth.

Don't forget to gut-check those shiny offers. Free ad credits? Performance guarantees? If it sounds too good to be true, it is.

Schedule a demo to get a clean TV launch roadmap today!

💡 Skills Every Good Content Writer Needs

Copywriting persuades. Content writing teaches. That distinction matters more than ever.

AI can generate volume, but trust is still earned by humans. Shreelekha Singh outlines the core skills that separate writers who inform from writers who influence.

1️⃣ Build And Hone Research Skills: Strong content starts with deep research. Begin by understanding your audience through social media, reviews, and forums to uncover emotional drivers behind decisions. Then analyze search results to identify gaps and map key topics. Avoid surface-level keyword research and spend time where real conversations happen, because that is where true insight lives.

2️⃣ Find Fresh Angles To Stand Out: Rewriting what already ranks rarely works. To differentiate, look for tension points like common mistakes, missing context, or shallow explanations in existing content. Focus on information gain by offering something new, such as a unique framework or practical template. If your content adds nothing new, it adds noise.

3️⃣ Back Claims With Evidence: Ideas without proof are easy to forget. Support your arguments with recent research, data, case studies, and real-world examples. Evidence builds credibility and signals seriousness. Readers trust writers who show their work, not just their opinions.

4️⃣ Structure Ideas With Clear Outlines: A detailed outline keeps writing focused and valuable. Lead each section with the most important insight, then layer in explanation and context. An outline acts as a roadmap. Without it, content loses direction and impact.

5️⃣ Develop A Distinct Writing Voice: Many writers can cover the same topic, but personality creates differentiation. Study your natural communication style and refine it into a consistent tone. Learn from writers you admire, but always adapt to the brand voice you are writing for. Personality is one advantage AI cannot replicate.

The Takeaway

AI can accelerate output, but skillful writing still depends on research depth, original thinking, evidence, structure, and voice. Writers who master these fundamentals do more than create content. They build trust, clarity, and long-term value.

💡 How To Create Landing Pages From UI Inspirations Using Gemini

Good landing pages rarely start from scratch. Most of them start with inspiration.

The challenge is turning what you see into something usable without redesigning everything manually. Gemini makes that translation fast and repeatable.

1️⃣ Capture UI Inspiration Clearly: Find a landing page or interface you like and record a short screen capture while scrolling through it. Make sure the recording clearly shows layout flow, section order, spacing, and visual hierarchy. This screen recording becomes the raw input that Gemini will analyze.

2️⃣ Upload The Recording To Gemini 3 Pro: Upload the screen capture to Gemini 3 Pro and ask it to extract a detailed design breakdown. The prompt should request layout structure, visual hierarchy, colors, typography, spacing, and key UI components, and ask for the output to be rewritten in markdown format for easy reuse.

3️⃣ Create A Clean Design Specification: Once Gemini generates the markdown breakdown, copy it into a new Gemini chat. This separates inspiration analysis from execution and gives you a clean design specification you can modify without confusion.

4️⃣ Generate The Landing Page: Adjust the prompt to match your product and add a request to generate a high fidelity, interactive landing page with a live preview. Gemini uses the extracted design logic to recreate the experience while adapting it to your content.

The Takeaway

You no longer need to reverse engineer designs manually. By converting UI inspiration into structured design specs, Gemini helps you move from idea to interactive landing page faster, with less friction and fewer dependencies.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰