Win Clients With TikTok

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Tatari

Forward 2026: A Forum for the Future of TV Advertising on Oct. 29, NYC

Paid social is getting harder to scale, while creator discovery and AI are changing how customers find brands.

If you keep relying on the same digital playbook, your acquisition costs can rise before your team finds the next reliable growth channel.

On October 29 in New York City, Forward by Tatari puts you in the room with leaders already adapting.

• Hear Reddit CEO and co-founder Steve Huffman share how one of the internet’s biggest communities thinks about discovery, followed by an open Q&A.
  
• See how Cody Plofker and leaders from Liquid I.V., MANSCAPED, Thorne, and Avocado Green Brands are approaching customer acquisition and full-funnel growth.
  
• Learn how brands use TV to produce measurable growth beyond crowded digital channels.

Bring your toughest growth question for a chance to have it answered by Reddit’s CEO or the marketer who helped take Jones Road to nine figures.

Attendance is free, but in-person space is limited. 

💡 How To Use TikTok To Attract High-Paying Clients

TikTok isn’t just for entertainment.

For freelancers, consultants, and small agencies, it can become a low-cost client acquisition channel when used strategically.

Here’s how to make it work.

1️⃣ Start With A Pro Account Switch to a TikTok Pro Account before publishing content. It gives you audience insights and performance analytics that help you understand who is actually watching your videos.

2️⃣ Learn From Your Niche Study successful creators serving your target audience. Analyze their hashtags, sounds, and content formats, then adapt what works to your own expertise and positioning.

3️⃣ Teach Instead Of Selling Show your process instead of talking about your services. Record tutorials, behind-the-scenes workflows, or client problem-solving sessions. Educational content builds trust faster than promotional videos.

4️⃣ Use Clear Calls To Action Include a direct CTA in your video, caption, and pinned comment. Tell viewers exactly what to do next and give them a compelling reason to act now.

5️⃣ Engage Consistently Reply to every comment, especially during the first few months. Active engagement improves visibility and demonstrates responsiveness to potential clients who are evaluating your business.

Why It Works

Clients hire experts they trust. Consistently sharing valuable knowledge allows prospects to experience your expertise before ever booking a call, making the sales process much easier.

The Takeaway

Success on TikTok isn’t about going viral. It’s about consistently attracting the right audience, demonstrating your expertise, and turning engaged viewers into long-term clients.

💡 Why AI Has Become The First Stop For Product Research

Consumers are changing how they discover products.

Instead of scrolling through pages of search results, many now ask AI tools to research, compare, and recommend products before they ever visit a website.

Here’s what the data shows.

1️⃣ AI Is Becoming A Shopping Assistant More than half of consumers now use AI multiple times each week to research products and services, making conversational AI a regular part of the buying journey.

2️⃣ Traditional Search Habits Are Changing Only a small percentage of consumers never use AI for product research, showing that conversational search is rapidly becoming a mainstream discovery channel.

3️⃣ Visibility Means More Than Rankings As AI increasingly summarizes products instead of displaying lists of links, being accurately represented in AI-generated answers becomes just as important as ranking well in traditional search.

4️⃣ Optimize Beyond Your Website AI relies on multiple sources to understand brands. Maintain accurate website content, earn credible media coverage, and encourage authentic third-party reviews to improve AI visibility.

5️⃣ Review Your GEO Strategy Audit your Generative Engine Optimization (GEO) by ensuring your content, brand information, and supporting sources consistently help AI tools understand and recommend your products.

Why It Works

AI helps consumers reduce research time by summarizing information from multiple sources. Brands with accurate, well-structured, and trusted information are more likely to appear in those recommendations.

The Takeaway

Search behavior is evolving from links to conversations. The brands that optimize for both traditional search and AI-powered discovery will be best positioned to capture future demand.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰