This Improves Ad Performance

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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with AirOps

Stop running AI like it's 2023

Most growth teams using AI are still doing the same work, just faster. The prompts exist, but the system holding them together doesn't.

On June 11, growth leaders from Chime, Bitly, and Udemy are showing exactly how they moved past one-off prompts into agentic Playbooks that run, improve, and maintain themselves.

You'll walk away with:

• The exact path from one-off prompts to agentic Playbooks that run on autopilot
• How to build oversight into your workflow without slowing execution down
• What to say to leadership to get AI initiatives approved fast

Tyler Roehmholdt (Director of SEO Strategy, Bitly), Nicholas King (Sr. SEO and Digital Experience Manager, Udemy), and Bridget Nelson (AI Search Strategist, Chime) are walking through what they've built and what's moving the needle right now.

If you're still patching AI into your workflow manually, this is the session that changes that.

Can't make it live? Register anyway and get the recording in your inbox within 24 hours.

💡 Why Your Google Ads Performance Has Stalled

At some point, every campaign stops improving. You tweak creatives, refine targeting, optimize landing pages… and nothing moves. That is when the problem is no longer execution. It is the bidding strategy itself.

Here’s how to fix it properly.

1️⃣ Know When To Test: Do not test randomly. Look for signals like stagnant CPA or ROAS, misaligned goals, or enough conversion data to support Smart Bidding.

2️⃣ Align Platform With Business Goals: Google may optimize for leads, but your business cares about revenue. Misalignment here leads to misleading performance.

3️⃣ Ensure Sufficient Data Volume: Smart Bidding needs around 30–50 conversions in 30 days to function effectively. Without this, results will remain unstable.

4️⃣ Choose The Right Testing Method: Google experiments are precise, but splitting budget can reduce performance. For longer sales cycles, sequential testing is often more reliable.

5️⃣ Define A True North Metric: Track success using a metric outside the platform, like actual revenue or qualified pipeline, not just platform data.

6️⃣ Respect The Learning Phase: Give campaigns time to stabilize. Early results can be misleading due to learning periods and conversion delays.

7️⃣ Measure Conversions Correctly: Use conversion data based on actual conversion time, not click time, to get a clearer picture of performance.

The Takeaway

Automation is powerful, but it only works as well as the inputs you give it. When performance stalls, the smartest move is not more tweaks. It is rethinking how your system makes decisions.

💡 Why Clients Leave Even When Work Is Good

Most agencies assume clients leave because of poor performance or weak creative. But the data tells a different story. Clients usually like the work. What they dislike is how it is delivered.

Here’s what actually frustrates them.

1️⃣ Speed Matters More Than Perfection: The biggest complaint is slow delivery. Clients would rather get good work fast than perfect work late.

2️⃣ Budget Overruns Break Trust: Unexpected costs create friction quickly. Even strong results cannot fully offset financial surprises.

3️⃣ Communication Gaps Add Frustration: When updates are unclear or inconsistent, clients feel disconnected and uncertain about progress.

4️⃣ Creativity Is Not The Problem: Interestingly, poor creative ranks low among complaints. Most clients are satisfied with the quality of work.

5️⃣ Efficiency Drives Retention: Operational delays, especially internal ones, directly impact client satisfaction and increase churn risk.

6️⃣ Internal Bottlenecks Hurt You: Long approval cycles or unnecessary processes slow delivery and create avoidable frustration.

7️⃣ Clients Value Reliability: Delivering on time and within budget builds more trust than chasing perfection.

The Takeaway

Clients do not leave because your ideas are bad. They leave because your execution is slow and unpredictable. Speed, clarity, and efficiency matter more than perfection.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰