The signup timing advantage

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💡 Why Asking Customers To Register Earlier Increases Revenue
Insights from sciencesays

Most e-commerce stores wait until checkout to ask visitors to register. That feels polite. It also leaves money on the table.

Research shows that when you ask for registration matters more than whether you ask at all.

📈 Recommendation: Prompt new visitors to register or log in early in their browsing journey, ideally when they start exploring products. Registration should always remain optional, with a clear path to continue as a guest. This approach increases registrations without hurting short term sales, and leads to higher long term revenue because registered customers buy more over time.

🎓 What The Data Shows: In a field experiment with seventy five thousand users on a photo collage ecommerce site, customers asked to register at the start of browsing behaved very differently. They were fifty-eight percent more likely to register, nearly eleven percent more likely to make a purchase, bought almost seventeen percent more items, and generated over thirteen percent higher total revenue across a year. While casual browsers were slightly more likely to drop off early, total purchases did not decline.

🧠 Why It Works Psychologically: We avoid registration because it feels effortful and risky. When asked at the beginning, the mental cost is paid upfront, allowing the rest of the shopping journey to feel smooth and uninterrupted. If users leave mid-journey, early registration gives brands the ability to follow up, remind, and re-engage. When people have already started shopping or added items to their cart, reminders are far more effective.

✋ Important Limitations: Registration was optional in both scenarios tested. Forcing registration too early may increase drop-offs. The study focused on a longer consideration purchase journey, so results may vary for impulse buys or very high ticket items. The uplift also depended on effective follow-up for abandoned sessions.

👀 Real Life Example: Marine Layer currently asks for email only at checkout. A stronger approach would be prompting visitors to register or log in before browsing, then following up with product recommendations or cart reminders if they leave. Additional improvements like contextual product imagery, FAQs, and smart retargeting could further lift conversions.

The Takeaway

Early registration turns anonymous traffic into a long-term asset. When done gently and optionally, it improves follow-up, increases lifetime value, and drives higher revenue without hurting immediate sales. Timing, not pressure, is the lever that makes it work.

💡 How To Create Viral LinkedIn Posts With Taplio

Writing consistently on LinkedIn is hard.Coming up with ideas every week is harder.

Taplio removes the blank page problem by turning your real work experience into post ideas that are designed to spark conversation, not empty likes.

1️⃣ Connect Taplio To Your LinkedIn Profile: Sign up for Taplio and connect your LinkedIn account. This allows the AI Assist to analyze your profile, past posts, and audience so suggestions actually match your voice and positioning.

2️⃣ Generate High Quality Post Ideas: Click Write a Post and open AI Assist. Ask it to generate multiple post ideas by clearly describing your topic, audience, and intent. The strongest prompts focus on real work moments, practical insights, and challenging common assumptions rather than hype.

3️⃣ Choose One Idea And Build An Outline: Pick a single idea that feels natural to you and ask AI Assist to convert it into a simple outline. This keeps the post focused and prevents rambling.

4️⃣ Draft And Refine The Post: Ask AI Assist to expand the outline into a full draft. Then edit it to sound unmistakably like you. Clarity, honesty, and specificity matter more than polish.

5️⃣ Schedule And Repeat Weekly: Publish directly from Taplio using the Schedule Post feature. A simple weekly system works best. Generate ten ideas, select one, reuse the structure, and stay consistent.

The Takeaway

Viral LinkedIn posts are not about hacks or trends. They come from clear thinking, real experience, and consistency. Taplio helps you systemize that process so you spend less time guessing and more time sharing insights that invite replies and conversations.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰