The last trust checkpoint

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Levanta

Find the Revenue You’re Missing. Lunch Included.

Most marketplace sellers run affiliates because they’re supposed to.

At month end, almost no one can answer one question: what actually made us money.

Creators drive traffic, marketplaces capture the sale, and you’re left guessing which efforts actually paid off. 

Levanta fixes it by turning affiliates into a real performance channel across Amazon and Walmart. You see exactly which creators drove sales, which marketplace converted, and what’s worth scaling again.

With Levanta, sellers can:

• Partner with 50,000+ vetted creators and affiliates
• Track clicks, sales, and ROI with clear analytics
• Amplify what works  and stop paying for what doesn’t
• Manage creators, commissions, and payouts across marketplaces with ease

Over 3,000+ marketplace brands use Levanta to drive 274% sales lift, 3× ROAS, and over 73% of sales attributed directly to affiliates.

After that, decisions get obvious. You stop guessing and start scaling with proof.

Qualified sellers who book a demo will receive a $75 Uber Eats or DoorDash gift card. Eligibility confirmed after booking.

💡 Why Your Contact Page Decides Whether People Trust You Or Leave

Most teams obsess over homepages and product pages. Headlines get tested. Features get polished. CTAs get debated.

Meanwhile, the Contact page sits ignored.

That is a mistake. Because the Contact page is often where hesitation turns into a decision.

1️⃣ The Contact Page Is A Conversion Moment: People do not visit your Contact page casually. They arrive when they are evaluating legitimacy, readiness, and trust. This is the point where they ask themselves if there are real humans behind the brand. A weak or empty Contact page introduces doubt right when confidence matters most.

2️⃣ Make It Easy To Reach You: Do not make visitors hunt. A strong Contact page includes a welcoming message, a business email, a phone number, and operating hours. If you have a physical location, an address is essential. These signals reduce friction and reassure users that you exist beyond the screen.

3️⃣ Trust Signals Belong Here: This page is not just functional. It is persuasive. Embedded maps, links to your blog, trade certifications, or industry badges all help establish credibility. When someone is close to reaching out, these details quietly tip the scale toward action.

4️⃣ Design Consistency Matters More Than You Think: A Contact page that looks disconnected feels neglected. It should match your brand visually, load cleanly on mobile, and guide users clearly through the process. After a form submission, redirect to a Thank You page so visitors know the action worked. Uncertainty at this step kills momentum.

5️⃣ Forms Beat Bare Email Addresses: Publishing your raw email invites spam and chaos. Contact forms protect your inbox, structure incoming messages, and feed clean data into your CRM. They also set expectations by guiding users on what information to provide.

6️⃣ Building One Is Easier Than You Expect: If you are on WordPress, tools like WPForms let you create a polished Contact page without writing code. Templates, drag and drop fields, and quick customization remove technical excuses. Just remember to add the page to your main navigation so it is easy to find.

The Takeaway

Your Contact page is not a formality. It is a trust checkpoint.Design it with intention, include the essentials, and treat it like a conversion asset. When done well, it turns curiosity into conversations and anonymous traffic into real people reaching out.

💡 The Meta Ads Features That Quietly Save Your Budget

Running Meta Ads can feel stable on the surface while problems stack up underneath. CPAs look fine. Spend scales. And then results suddenly wobble with no obvious cause.

The issue is rarely strategy. It is visibility and control.

Here are five Meta Ads features that act like guardrails when things start slipping.

1️⃣ Creative Testing Without Resetting Performance: Traditional ad testing often breaks momentum. New ads get dropped into live ad sets or spun into isolated campaigns that never get proper delivery. The Creative Testing Tool fixes this by testing variations inside your main ad set. Budget is split evenly during the test window. Once it ends, the data stays put and Meta naturally shifts spend toward the winner. No learning reset. No artificial bias.

2️⃣ Value Rules Instead Of Hard Exclusions: Exclusions feel safe but they can strangle reach. If certain demographics convert cheaply but bring low-quality leads, Value Rules let you reduce bids instead of cutting them out entirely. This keeps inventory open for high-quality users while preventing the budget from flooding low-value segments.

3️⃣ Breakdowns As An Early Warning System: Top-line metrics lie by omission. Breakdowns let you see performance by age, country, placement, or device. A great CPA can hide the fact that all conversions are coming from one unintended segment. This feature surfaces waste early, before it compounds.

4️⃣ Audience Segments For Transparency: Meta often favors people who already know your brand because they convert more easily. By defining Engaged Audiences and Existing Customers in account settings, you can see how much of your performance comes from warm traffic versus true prospecting. This prevents false confidence when growth is actually retargeting in disguise.

5️⃣ Attribution Comparisons To See Real Impact: Default attribution is generous. Comparing attribution settings lets you separate click-based conversions from view-through ones. If most results come from 1-day view conversions, your ads may be taking credit rather than driving demand. This feature helps you judge real incrementality.

The Takeaway

Meta Ads performance does not usually collapse overnight. It erodes quietly.These features give you leverage before that happens. Test without disruption. Adjust the value instead of reach. Inspect where results come from. Separate real impact from inflated reporting. Control beats optimism every time.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰