Social Media Gets You Hired

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Notion

Stop Being the Human Glue: Build a Company OS in Notion

In the beginning, the founder often is the system. They answer every question, approve every decision, remember every customer detail, and connect every moving part. 

That level of involvement may feel necessary early on, but over time it turns the founder into the company’s biggest bottleneck.

A lightweight company operating system helps replace constant interruptions with shared context. Instead of asking where the latest deck lives, what was decided in last week’s meeting, or who owns a launch, the team can self-serve from one central workspace. 

Weekly priorities, project owners, meeting notes, onboarding resources, customer context, and key decisions all have a clear home.

The result is not just better organization. It is more autonomy. When the team knows where to find information and how work moves forward, founders spend less time repeating themselves and more time making high-leverage decisions. 

A clear operating system gives early-stage companies the structure they need without slowing them down.

Spend less time answering repeat questions and more time building.

Try Notion today and get up to 3 months free of Notion Business with Notion AI. 

💡 Why Social Media Is Becoming Your Best Resume

Sending applications is no longer enough.

With AI filtering resumes and competition growing every day, more professionals are landing opportunities by building their personal brand on social media.

Here’s what’s changing.

1️⃣ Traditional Hiring Is Crowded The average job posting attracts hundreds of applications, while AI screens most resumes before a recruiter ever sees them.

2️⃣ Content Creates Opportunities Instead of relying only on applications, professionals are sharing their expertise through videos, posts, and personal projects that showcase their skills publicly.

3️⃣ Recruiters Search Social Media Many companies actively source candidates on social platforms instead of waiting for applications. A strong online presence increases your chances of being discovered.

4️⃣ Showcase Relevant Skills If you’ve used AI, automation, analytics, or modern digital tools in previous roles, include those achievements in your profile and content. Recruiters are actively searching for these capabilities.

5️⃣ Treat Your Career Like A Brand Build content that demonstrates your expertise, shares your work, and highlights your thinking. The goal is to attract opportunities instead of constantly chasing them.

Why It Works

Employers increasingly hire based on demonstrated expertise rather than resumes alone. Consistently sharing valuable content helps build credibility, visibility, and trust long before an interview takes place.

👀 Real-Life Example (Josh Katz)

Creative strategist Josh Katz posted a short video resume on social media that generated hundreds of thousands of views, multiple interviews, and freelance opportunities. By showcasing his skills publicly, he attracted employers instead of relying solely on traditional applications.

The Takeaway

The strongest resume today isn’t always a PDF. It’s the reputation you build online. Create content that demonstrates your expertise, and let opportunities come looking for you

💡 Turn Any YouTube Video Into A Claude Skill

Great YouTube tutorials often contain repeatable workflows.

Instead of rewatching them every time, you can turn them into reusable Claude Skills that activate whenever you need them.

Here’s how to do it.

1️⃣ Choose The Right Video Pick a YouTube video that teaches a clear process, framework, or repeatable workflow, then copy its transcript.

2️⃣ Convert It Into A Skill Open Claude and use the skill-creator to transform the transcript into a reusable Skill.

3️⃣ Provide Complete Context Include the video’s title, creator, link, and transcript. Ask Claude to extract the core problem, step-by-step method, key rules, common mistakes, and expected output format.

Sample Prompt

Use the skill-creator to turn this YouTube video into a Claude Skill. Video: [title], Creator: [name], Link: [YouTube URL]. Extract the video’s core problem, step-by-step method, repeated rules, mistakes to avoid, and expected output format. The Skill should activate only when my request matches this method, not for general advice or summaries. Transcript: [paste transcript]. Ask me about anything important that’s missing, then generate the SKILL.md and run an evaluation.

4️⃣ Test The Skill Try both relevant and unrelated prompts to confirm the Skill activates only when appropriate and performs as expected.

5️⃣ Upload And Use It Go to Settings → Capabilities → Skills → Upload, upload the generated SKILL.md, and start using your new Skill whenever you need that workflow.

Why It Works

Instead of remembering every step from a tutorial, you convert the knowledge into a reusable workflow that Claude can execute consistently whenever the right request comes up.

The Takeaway

Stop bookmarking great tutorials. Turn them into Claude Skills so the knowledge becomes reusable, searchable, and ready whenever you need it.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰