Simplify Your Ad Strategy

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

In Partnership with AirOps

Google I/O Just Changed Search. This Session Breaks It Down. 

Your rankings look fine. Your traffic is quietly disappearing.

AI Mode no longer sends clicks. It just answers, and whoever gets cited wins the buyer.

Chris Long co-founded Nectiv and has reverse-engineered AI citation patterns across hundreds of B2B content audits. He knows exactly why some content surfaces in AI answers while identical pages sitting above it in rankings get nothing.

On June 17th, he's breaking it down live in 60 minutes:

• The content signals AI Mode actually uses to decide what gets cited
• How to audit your existing pages for AI visibility gaps before Q3
• The refresh workflow that moves content from ignored to referenced
• How to measure real search presence when rankings stop telling the truth

The old rules are gone. This session covers what replaced them. 

Can't make it live? Register anyway and get the recording in your inbox within 24 hours.

💡 Why Most Meta Ad Accounts Underperform

When Meta ad performance drops, most people blame the algorithm. But in reality, the issue often comes from how campaigns are structured and managed.

The problem is not effort. It is outdated thinking.

Here’s where most accounts go wrong.

1️⃣ Wrong Ownership Structure Creates Long-Term Risk: When agencies control ad accounts or pages, clients lose access and flexibility. The correct setup is simple. Clients own assets, agencies operate as partners.

2️⃣ Over Reliance On Remarketing Inflates Results: Remarketing feels effective because it captures low-hanging conversions. But many of these would happen anyway, making performance look better than it actually is.

3️⃣ Too Much Campaign Complexity Kills Performance: Splitting small budgets across multiple campaigns and ad sets reduces data per unit. This prevents the algorithm from learning effectively and slows optimization.

4️⃣ Simplicity Gives Better Results: In most cases, starting with one campaign and one ad set provides stronger data signals and better performance than over-structured setups.

5️⃣ Manual Control Limits Algorithm Efficiency: Trying to control every variable reduces the system’s ability to optimize. Meta’s algorithm performs better when given strong inputs and room to learn.

6️⃣ Obsession With Finding One Winning Creative Is Outdated: Modern ads test multiple combinations of text, headlines, and visuals automatically. Manually picking a “winner” ignores how the system is designed to work today.

7️⃣ Value Comes From Strategy, Not Control: Success is driven by how well you guide inputs and interpret results, not by how tightly you control campaigns.

The Takeaway

Most Meta ad accounts do not fail because of the platform. They fail because they are run using outdated strategies. Simplify structure, trust the system, and focus on better inputs instead of tighter control.

💡 How To Turn Your Voice Into Instant, Polished Output

Typing slows thinking. You edit as you write, second-guess your words, and lose momentum. But when you speak, ideas flow faster and more naturally.

The problem has always been messy output. That’s where tools like Wispr Flow change the game.

Here’s how to use it effectively.

1️⃣ Speak Naturally Without Overthinking: You don’t need to structure sentences perfectly. Talk the way you normally would, with pauses, corrections, and tangents.

2️⃣ Let AI Handle Cleanup And Clarity: Flow removes filler words, corrects grammar, and organizes your thoughts into clean, readable text automatically.

3️⃣ Use It Across Every App Seamlessly: Since it works as a floating layer, you can dictate messages, emails, prompts, or notes without switching tools.

4️⃣ Speed Up Long Form Communication: Instead of typing long replies or detailed explanations, you can speak them out quickly and refine afterward if needed.

5️⃣ Improve Thinking Through Speaking: Speaking helps you process ideas more freely. This often leads to clearer and more complete thoughts compared to typing.

6️⃣ Turn Ideas Into Usable Output Faster: From brainstorming to drafting, the gap between idea and execution becomes much shorter.

7️⃣ Use It For Multiple Workflows: You can dictate emails, write prompts, create notes, or even draft technical content like code comments.

The Takeaway

Typing is precise but slow. Speaking is fast but messy. Tools like Wispr Flow combine both by turning natural speech into structured, polished output. The result is faster thinking and faster execution.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰