Make The Advantage More Visible

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

In Partnership with New Engen

Before you spend more reaching the same people

Spending more on Meta without seeing more growth? Your ads may be reaching the same people again.

In a Meta study across 94 marketing mix models, 66% of people reached by partnership ads hadn’t seen the advertiser’s regular ads in the same audience.

Grapevine, now part of New Engen, helps you reach beyond that overlap with whitelisted ads from its publisher handles across beauty, wellness, men’s, parenting, finance, and pets.

• Leave creator sourcing, briefs, and payments to Grapevine.
• Get distinct statics and UGC produced and posted through its publisher handles.
• Keep control of your ad spend while Grapevine supports testing and optimization.

Just Food for Dogs increased Grapevine’s share of its paid media from 15% to 45% in six months.

Your team gets more creative to test without more production to manage.

Get your first campaign free, including 8 statics and 1 article worth a combined $1,500 when you kick off by November 30.

💡 Precise Numbers Can Make Certain Features Feel More Important

Not every number should be rounded.

Research suggests precise figures can make people pay more attention to product features where a lower number is better.

Here’s what the data shows.

1️⃣ Precision Can Improve Product Appeal: When a smaller number signaled better performance, such as lower weight or faster charging, people liked the product 15% more when the number was shown precisely.

2️⃣ Precise Prices Get More Attention: In one experiment, people gave 24% more weight to the price of headphones when the figure was precise rather than rounded.

3️⃣ Small Differences Feel More Meaningful: When comparing headphones, people chose the lighter option 22% more often when its weight was shown as 7.66 oz instead of 7 oz.

More precise real estate prices also generated 13% more pageviews.

4️⃣ It Works Best When Lower Is Better: The effect appeared for features such as weight, charging time, energy use, delivery time, or cost.

When a higher number was better, such as resolution or battery life, precision did not meaningfully change decisions.

5️⃣ Use Precision Selectively: Don’t add decimals everywhere.

Use them where a lower figure represents an advantage and where you want that specific feature to stand out.

Why It Works

Precise numbers attract more attention than rounded ones.

They can also feel more accurate, which makes people give the feature more weight when comparing options.

The Takeaway

If lower is better, precision can help.

Use exact numbers to make the advantage feel more noticeable, credible, and relevant.

💡 Turn Repetitive Work Into A Mini Internal App With Claude

Repetitive tasks usually don’t need another spreadsheet or checklist.

If the same process happens again and again, Claude can turn it into a reusable internal app.

Here’s how to build it.

1️⃣ Start With A Real Example: Open Claude, enable file creation and cloud code execution, then create a new Artifact.

Upload a sample CSV, form, checklist, brief, or finished output that represents the task you want to automate.

2️⃣ Define The Workflow Clearly: Tell Claude what users will provide, what the app should do with that input, and what output it should return.

Include any fields, variables, validation rules, and export requirements.

3️⃣ Make It Simple To Run: Ask for a clean interface with clear inputs, a Run button, missing-field validation, and copy or export options.

The goal is to make the workflow usable by non-technical coworkers.

4️⃣ Test The Full Process: Run the app with real examples from start to finish.

Check whether the output is accurate, whether edge cases break anything, and whether users can easily review or edit the result.

5️⃣ Refine And Share: Use the chat beside the Artifact to add fields, buttons, logic, or supported app connections.

Once it works reliably, save and share it so coworkers can reuse the same process without rebuilding it.

Why It Works

Internal apps turn repeatable knowledge into a consistent workflow.

Instead of explaining the same process repeatedly, teams can use one interface that applies the same logic every time.

The Takeaway

Don’t just automate the task.

Package the workflow into something your team can reuse.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰