Make AI Bots collaborate

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Omnisend

They switched before Black Friday and made $113K

Weeks before BFCM, one broken flow can wipe out months of planned revenue. An overdue migration is harder to ignore when platform costs are already cutting into the season’s upside.

Ecom2Win moved a client from Klaviyo to Omnisend just before Black Friday. The migration took 24 hours, and its automations were rebuilt and checked within four days.

The switch gave the team:

• Up to 35% lower platform costs compared with Klaviyo.
• Free migration of automations, segments, forms, and templates within five business days.
• More room to grow, with Omnisend customers averaging $79 in revenue for every $1 spent.

The client generated more than $113K in attributed email revenue during its first Black Friday on Omnisend. Email produced 53% of total store revenue for the period.

The team entered BFCM with working flows and confidence that every send could earn.

Read Jocelyn’s full story to see how Ecom2Win switched without sacrificing peak-season revenue. Waiting could mean paying more during your most valuable sales period.

💡 Why Showing AI Usage Improves ResultsInsights from sciencesays

Unlimited AI sounds appealing.

But research shows that when people can see how much they're using, they become more thoughtful, write better prompts, and achieve better outcomes.

Here's what the research found.

1️⃣ People Prompt More Intentionally When users could see their AI usage, they spent 5% more time crafting prompts and 8% less time generating unnecessary variations.

2️⃣ Prompt Quality Improves Instead of repeatedly submitting similar prompts, users were more likely to refine and improve their original requests, leading to better outputs.

3️⃣ Satisfaction Increases Users who understood their usage limits showed stronger signs of satisfaction with AI-generated results, especially after refining their prompts.

4️⃣ Make Usage Visible (Google Gemini) Enterprise AI platforms like Google Gemini could improve user behavior by displaying token usage, prompt allowances, or estimated usage costs instead of hiding consumption behind vague quotas.

5️⃣ Use Simple Measurements Instead of showing technical token counts, display something intuitive, such as remaining prompts or percentage of usage. Clear feedback encourages more deliberate AI usage.

Why It Works

When people understand that every prompt consumes a limited resource, they naturally think more carefully before submitting requests. Better planning leads to higher-quality prompts and better AI responses.

👀 Brand Example (Google Gemini)

Google Gemini Enterprise could encourage more intentional AI usage by making individual consumption visible through prompt allowances, estimated costs, or remaining usage instead of abstract quota systems.

The Takeaway

People don't necessarily need unlimited AI. They need visibility. Showing usage clearly encourages better prompts, smarter decisions, and greater satisfaction with AI-generated results.

💡 Build An AI GTM Team With Grok Bot

Instead of relying on one AI assistant, build a team of specialized AI Bots that each handle a different part of your go-to-market workflow.

Here's how to build your AI team.

1️⃣ Set Up Grok Bot Download the Grok Bot desktop app, sign in, then connect your work tools through Plugins, including Gmail, Google Drive, Slack, Salesforce, and Granola.

2️⃣ Create Your First Bot Click the + icon and select Create New Bot. Describe the Bot's responsibilities in plain English.

3️⃣ Start With A Chief Of Staff Create a Bot that manages meetings, emails, and follow-ups.

Sample Prompt

Manage my meeting prep, inbox, and follow-ups. Keep updates concise and draft responses in my writing style without sending them.

4️⃣ Build Specialized Bots Create additional Bots for prospecting, presentations, forecasting, sales coaching, data analysis, customer research, or any repetitive workflow. Give each Bot a clear, descriptive name for quick access.

5️⃣ Connect Your Bots Allow multiple Bots to collaborate by delegating work between them. Each Bot focuses on its specialty while working together to complete larger tasks.

Why It Works

Specialized AI Bots mirror how high-performing teams operate. Instead of one assistant juggling every responsibility, each Bot develops expertise in a specific function, making workflows faster, more organized, and easier to scale.

The Takeaway

Don't build one AI assistant. Build an AI team. A group of specialized Grok Bots can automate repetitive work, collaborate across workflows, and help your go-to-market team move faster with less manual effort.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰