Jokes Close Deals Faster
😂 Making B2B memorable with humor, then building AI agents without code
Hey there 🧠
Ready for another day of staying ahead of the competition in the Growth race?
Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.
Partnership with Outskill
Join the Most In-Depth LIVE AI Training & Master AI in 2 Days (Free for 48h)
It’s January again, and you’re probably making new year resolutions, because you want 2026 to be better. But the smartest people aren’t just planning.
They’re already mastering AI, the skill that matters most right now.
Around 48% of workers used AI in 2025, and 2026 is when AI truly peaks. Because the world tells you to master AI, and we show you how.
Outskill can teach you AI in just 2 days, the skill that can make you smarter, faster, more revenue-driven, and irreplaceable in 2026.
The 16-hour AI course is everything you need to enter 2026 as an AI-powered professional.
Plus, get the 2026 AI Survival Handbook to navigate this year’s AI breakthroughs and build skills that keep you relevant.
The best part? They’re running their NEW YEAR SALE and giving it away for FREE!
🧠Live sessions, Saturday and Sunday, | 10 AM EST to 7 PM EST
🎁 Unlock $5000+ in AI resources as bonuses when you show up- Prompt Bible- Roadmap to Monetize with AI - Personalised AI toolkit builder
💡 Why Humour Works Even When You’re Selling To Businesses
B2B marketing is often treated like a boardroom presentation. Serious tone. Safe language. Minimal risk.
But data keeps proving that assumption wrong.
Business buyers are not immune to humor. In fact, when used correctly, humor can make B2B ads more effective, not less.
1️⃣ B2B Buyers Respond To Wit: Research shows that buyers in traditionally serious industries like construction and tech rate ads significantly higher when they include humor. Professional does not mean joyless. A brand can be credible and still be entertaining. Humor makes ads feel human, which increases attention and likability.
2️⃣ The Joke Must Reinforce The Product: Humor only works when it is relevant. Random jokes distract. Product-related jokes clarify. A construction adhesive brand joking that it is “tighter than the middle seat on a discount airline” worked because the punchline illustrated the core benefit. Stickiness. The laugh reinforced the message instead of replacing it.
3️⃣ Timing Determines Impact: Humor performs best when people are not rushed. When buyers are under time pressure, they want efficiency, not entertainment. That is why funny ads work better during weekends, evenings, or lower-stress moments. Context decides whether a joke feels clever or careless.
4️⃣ Mock The Problem, Not Just The Trend: Satire alone is not enough. Workday’s campaign poking fun at executives calling themselves “rockstars” was memorable, but it missed an opportunity to show how the product actually solves that problem. Humor should set up the pain point, then position the product as the solution.
5️⃣ Short Formats Reduce Risk: Humor is high reward, but also high risk. Keeping video ads under 10 seconds maximizes engagement while minimizing irritation if the joke does not land. Short formats let you stand out without overstaying your welcome.
The Takeaway
Humor is not unprofessional. Misused humor is.When jokes are relevant, well-timed, and tied to the product’s value, they increase attention, improve brand perception, and help you stand out in crowded B2B markets. The goal is not to be funny for fun’s sake. It is to make your message easier to remember.
💡 How No Code AI Agents Actually Get Work Done
AI agents are everywhere right now. But most explanations stay abstract. They talk about potential, not practice.
What matters is not what agents are. It is what they do.
In real teams, AI agents are being used to run workflows, move data, and turn conversations into outcomes without writing code.
Here is how that looks in practice.
1️⃣ AI Agents Execute Real Workflows: AI agents are not chatbots that just answer questions. They follow instructions, make decisions, and trigger actions. An agent can listen for input, apply logic, and then execute steps automatically, just like a human operator would.
2️⃣ Agents Automate Cross-Team Tasks: Teams use agents to handle repetitive coordination work. Scheduling meetings. Updating CRM records. Handling support tickets. Processing payments. These tasks usually require switching between tools. Agents handle the handoffs in the background.
3️⃣ Agents Connect Directly To Business Tools: Modern agents integrate with tools teams already use. Stripe for payments. Calendly for scheduling. Zendesk for support. This allows agents to move from insight to action without manual intervention.
4️⃣ Non-Technical Teams Can Build and Manage Them: No-code platforms remove the engineering bottleneck. Operations, marketing, and support teams can define workflows, adjust logic, and monitor performance without relying on developers. This shifts automation closer to the people who understand the work best.
5️⃣ Conversations Become Actions And Insights: Agents turn natural language into execution. A conversation can trigger a workflow. A question can surface insights. A request can become a task. This closes the gap between talking about work and actually doing it.
The Takeaway
AI agents are not futuristic assistants. They are practical operators.When built without code and connected to the right tools, they automate coordination, reduce handoffs, and let teams focus on decisions instead of busywork.
As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰