How to win the AI search market

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Billo

Your competitor already knows their category's Q4 benchmark. Do you?

Every "Black Friday guide" treats Q4 like one big shopping event. It isn't - each category peaks on its own calendar.

• Apparel treats Black Friday as a volume play, trading ROAS for total revenue as it scales into December.
• A 30% hook rate looks strong - for Health & Beauty, that's just above average during Q4.
• Business & Industrial's best month last year was December, proving even B2B brands catch a Q4 lift.

Missed your category above? Wondering where your own numbers actually land?

Billo built a free calculator on 80,069 sales-objective Meta video ads across 14 categories from Q4 2025 - see your own category's peak month, benchmark, and fix in under a minute.

💡 How AI Is Reshaping Search, Ads, And Online Shopping

AI is no longer an add-on to search.

It's becoming the interface itself, changing where customers discover products, how ads appear, and what gets clicked.

Here's what's changing.

1️⃣ AI Is Taking Over Search Google is expanding AI Mode directly from AI Overviews on selected queries, pushing traditional organic results further down the page and changing how users discover information.

2️⃣ Google Is Rewriting Ad Copy Google is testing a Product Titles Report that shows when AI-generated product titles appear instead of your originals. Advertisers can now monitor performance and provide brand guidelines to influence AI-generated copy.

3️⃣ AI Makes Video Testing Cheaper New AI video models make it faster and less expensive to create multiple creative concepts before investing in higher-quality production, allowing marketers to validate ideas earlier.

4️⃣ Shopping Is Coming To ChatGPT OpenAI has introduced a dedicated Shopping experience inside ChatGPT, making product discovery a native part of the platform instead of relying solely on traditional search engines.

5️⃣ Don't Ignore AI Security As AI tools become part of daily workflows, protecting your accounts becomes even more important. Review browser security, extensions, and account access regularly to reduce the risk of session hijacking.

Why It Works

AI is increasingly becoming the first place people search, compare products, and discover brands. Businesses that adapt their content, advertising, and product information for AI-driven experiences will be better positioned as user behavior continues to evolve.

The Takeaway

Search is no longer just about ranking on Google. AI is reshaping how people discover information, evaluate products, and make decisions. The brands that adapt early will have a significant advantage.

💡 Create Professional Product Photos With ChatGPT

You don't need an expensive studio setup to create polished product photography.

With ChatGPT, you can transform a single product image into multiple professional-looking shots using simple prompts.

Here's how to do it.

1️⃣ Upload Your Product Open ChatGPT and upload a clear, high-quality photo of your product.

2️⃣ Choose A Camera Angle Use a slash command to generate different perspectives.

Available Angles

• /lowangle
• /topview
• /birdseye
• /groundlevel
• /closeup

Available Styles

• /crosssection
• /microscope
• /explodedview
• /blueprint

3️⃣ Generate Different Versions Run one command at a time to create multiple product images from different angles or in different visual styles while preserving the product's design.

4️⃣ Refine The Image Ask ChatGPT to adjust the lighting, background, composition, shadows, reflections, or overall styling until the result matches your creative vision.

5️⃣ Create Content For Every Platform Use the different variations for ecommerce listings, advertisements, social media posts, presentations, or product catalogs.

Why It Works

Instead of organizing multiple photoshoots, you can generate a wide range of professional product visuals from a single source image, saving both time and production costs.

The Takeaway

One product photo can become an entire library of marketing assets. AI makes it easier to create consistent, high-quality visuals for every channel without needing a professional studio.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰