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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Insense

Your Audience Has Seen Your Best Ad 47 Times.

Your January ads carried you through Q1. They won't carry you through Q2. Audiences have seen them, CPCs are climbing, and what felt like a creative win three months ago is actively hurting you now.

Every day you run the same creative, you're training your audience to scroll past you. 

Over 3,500 brands and agencies trust Insense to fix exactly that. Get matched with high-fit UGC creators from an 80,000+ vetted pool across 30+ industries in under 48 hours, with full lifetime usage rights on every asset.

No cold outreach. No back-and-forth. Creators who match your brief apply to you.

Here's what that looks like in practice:

• Revolut: 350+ UGC assets across 140+ creators in 10+ countries.
• goPure: 150+ videos at zero cost through product seeding.
• Maty's: 12x higher reach via TikTok Spark Ads at $0.60 CPC.

The brands that book this week will have fresh creative running before May.

Book a free strategy call by April 24 and get a $200 platform credit towards your first campaign.

💡 Why “AI Designed” Can Kill Your Sales

It sounds like a smart move to highlight AI in your product. After all, it signals innovation and efficiency. But the reality is more uncomfortable. When customers see “AI designed,” they do not think advanced, they think less human. And that shift alone can quietly reduce their desire to buy.

Here’s what the data actually shows.

1️⃣ AI Labels Reduce Purchase Intent: Across multiple experiments on products like perfumes and snacks, labeling something as “AI designed” reduced purchase intent by up to 29%. The label changes perception instantly.

2️⃣ People Assume Less Human Effort: Shoppers perceived 75% less human involvement when AI was mentioned. That makes the product feel less thoughtful and less personal.

3️⃣ Identity Matters More Than Innovation: People do not just buy products, they buy stories and identity. A biker buying a Harley connects with the people and culture behind it, not just the product itself.

4️⃣ AI Removes The Human Anchor: When AI becomes the creator, the product feels anonymous. Without a human behind it, there is nothing to relate to or trust.

5️⃣ Collaboration Framing Works Better: Positioning AI as a tool instead of the creator improves results. For example, “Our designer Alex used AI to build this feature” performs better than both AI only and human only framing.

6️⃣ Utility Products Are Different: In categories like rentals, people care less about identity. AI designed camping gear actually performed better because function mattered more than connection.

The Takeaway

AI is not the problem, positioning is. Customers still want a human story behind what they buy. Keep AI in the background, lead with people, and you protect the emotional connection that drives conversions.

💡 How To Win The AI Summary War

AI is no longer just a tool, it is becoming the first layer of decision making. Buyers are using it to compare options, evaluate pricing, and shortlist vendors before ever visiting your site. If your content cannot be easily understood and summarized by AI, you are invisible before the buying process even begins.

Here’s how to show up.

1️⃣ Buyers Use AI To Do The Research: Around 61% use AI to summarise and compare options, 56% analyze pricing, and 50% build vendor shortlists. AI is now the first filter.

2️⃣ Clarity Beats Cleverness: Vague phrases like “end-to-end solutions” or “best in class” do not translate. AI cannot represent what it cannot clearly understand.

3️⃣ Structure Content For Summarisation: Your content should clearly explain what you do, who you serve, and why you are different. If this is not obvious, AI will skip you.

4️⃣ Make Your Positioning Specific: Generic messaging blends into the market. Specific positioning helps AI categorise and surface your brand correctly.

5️⃣ Audit Your Pages For AI Readability: Check if your homepage or product pages can be summarized in three clear sentences. If not, your messaging needs rewriting.

6️⃣ Remove Friction From Information: Avoid hiding key details in PDFs or complex formats. AI prefers clean, accessible, and structured content.

The Takeaway

AI is shaping what buyers see before they ever see you. If your content is not clear enough to summarize, it is not clear enough to sell. Simplify your messaging, make it specific, and ensure AI can represent you accurately.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰