Google Is erasing Memories

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

In Partnership with Notion

The Hidden ROI of a Clean Workspace

Founders usually look for ROI in obvious places: ad spend, hiring, software costs, or sales performance. But one of the highest-leverage investments is often harder to see on a balance sheet: operational clarity. 

When a company’s internal workspace is messy, the cost shows up through duplicate work, slower decisions, missed handoffs, lost context, and founder time spent chasing information.

Even small improvements can create meaningful returns. If a 10-person team saves just 20 minutes per person each day by reducing searching, re-asking, and rebuilding work, that adds up to more than 30 hours recovered every week. 

For an early-stage company, that is nearly the equivalent of adding another full workweek of capacity without increasing headcount.

A clean workspace also reduces risk. Decisions are easier to audit, customer and contract details are easier to preserve, onboarding becomes more consistent, and AI becomes more useful because it has better structured knowledge to work with. 

AI does not replace good systems. It compounds them. The more organized the workspace, the more value founders can unlock from automation, search, summaries, and knowledge management.

Turn operational clarity into a competitive advantage.

Try Notion today and get up to 3 months free of Notion Business with Notion AI.

💡 Why Customers Forget Your Brand

Ever searched for something, found the answer, and forgotten it minutes later?

That's the Google Effect.

When people know information is easy to find again, they don't bother remembering it. The same thing happens with brands.

Here's how to stay memorable.

1️⃣ Become The Trusted Source (Stacked Marketer) People remember where they found valuable information more than the information itself. Stacked Marketer built a loyal audience by delivering marketing news directly to subscribers instead of waiting for them to search. Over time, the newsletter became the destination, not just another result.

2️⃣ Create Repeat Habits (Duolingo) Memory grows through repetition. Duolingo's daily streaks encourage users to return every day, turning occasional usage into a habit. The more frequently customers interact with your brand, the less likely they are to forget it.

3️⃣ Offer Something Unique (Notion) Customers won't remember things they can easily Google. Notion created a strong ecosystem of templates, communities, and personalized workspaces that users can't simply replace with another search. That uniqueness keeps people coming back.

4️⃣ Own A Category Instead of trying to rank for every search, aim to become the brand people immediately associate with a specific topic. When customers think of the category, they should think of you first.

5️⃣ Build Long-Term Recall Consistent value, recurring engagement, and distinctive experiences strengthen memory over time. The goal isn't simply to be discoverable. It's to become unforgettable.

Why It Works

Our brains naturally store where information lives instead of remembering every detail. Brands that become trusted destinations, build habits, and offer unique value are far more likely to stay top of mind than brands people can simply search for again.

👀 Brand Examples (Stacked Marketer, Duolingo & Notion)

Stacked Marketer became a trusted source for marketing news, Duolingo used daily streaks to create lasting habits, and Notion built a loyal community around personalized workspaces. Each brand found a different way to become memorable instead of merely searchable.

The Takeaway

If customers believe they can always Google you later, they'll eventually forget you. Build habits, own a category, and create value that people can't easily replace, and your brand becomes the one they remember first.

💡 Why Authentic Videos Build Trust

Customers don't expect polished commercials anymore.

Before buying, they simply want to see who you are, how you work, and whether they can trust your business.

Video has become the fastest way to answer those questions.

Here's what the data shows.

1️⃣ Business Videos Matter Around 36% of consumers watch videos posted by businesses to learn about their products or services before making a decision.

2️⃣ People Trust People Nearly 31% rely on videos from everyday people on social media, proving that authentic user-generated content carries enormous influence.

3️⃣ Show What Happens Behind The Scenes About 27% of consumers value behind-the-scenes content. Showing your team, workspace, or process helps people connect with your brand on a personal level.

4️⃣ Skip The Perfect Commercial Professional production matters less than authenticity. Customers want to see real products, real people, and genuine experiences instead of overly polished advertisements.

5️⃣ Make Video A Habit Create recurring content such as team introductions, process videos, customer stories, or day-in-the-life clips. Consistency builds familiarity, and familiarity builds trust.

Why It Works

Video helps customers evaluate both your product and your business. Seeing real people and authentic moments reduces uncertainty, making your brand feel more credible, approachable, and trustworthy.

The Takeaway

Customers aren't just buying your product. They're deciding whether they trust your business. Authentic videos give them the confidence to choose you before they ever make a purchase.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰