Fix Your Google Ads

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Ready for another day of staying ahead of the competition in the Growth race?

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Why your best pages get skipped in AI answers

Ranking at the top of Google no longer guarantees you show up in ChatGPT, Perplexity, or AI Overviews. AI search discovers, renders, and cites pages on a different system than traditional SEO, and strong pages are getting left out without a clear signal as to why.

On July 9 at 11am ET, Jairo Guerrero, Founder of Organic Hackers, breaks down exactly where pages fall out of that pipeline. He's spent years inside server logs watching how AI crawlers actually behave, work most SEO tools can't even see.

You'll walk away knowing:

• The first 3 technical checks to run when pages go missing from AI answers
• What server logs reveal about crawler activity that every other tool misses
• Which structured data and template fixes make pages easier to cite
• Exactly where your pages are breaking in the crawl-to-citation pipeline

This is the session that turns "why aren't we showing up" into a checklist you run the same week.

💡 AI Max vs Broad Match: What Actually Works Better

Google Ads is shifting fast toward automation. But not all automation works the same way.

Broad match and AI Max may look similar on the surface, but they operate very differently underneath.

Here’s what you need to know.

1️⃣ Both Depend On Data To Perform: Broad match and AI Max rely on Smart Bidding and machine learning. Without enough conversion data, both struggle to deliver meaningful results.

2️⃣ Broad Match Expands Keyword Reach: Broad match allows your ads to show for a wider range of search queries beyond exact keywords. It helps capture additional demand but still operates within keyword-based targeting.

3️⃣ AI Max Goes Beyond Keywords (Google Ads): AI Max removes the dependency on keywords entirely. It uses signals like user intent, behavior, and context to decide when and where to show ads.

4️⃣ Creative And Landing Page Adaptation (AI Max): AI Max dynamically adjusts headlines, messaging, and even landing pages. This allows campaigns to better match user intent in real time.

5️⃣ Location And Contextual Understanding: AI Max can interpret location-based intent more intelligently. For example, it can understand regional context and serve more relevant results.

6️⃣ More Control vs More Capability: Broad match offers more predictable control through keywords. AI Max offers broader capability but requires trust in the system.

7️⃣ Real World Recommendation (Jyll Saskin Gales): Jyll now recommends AI Max over broad match for most use cases. The ability to combine targeting, creative, and landing page optimization in one system leads to better performance.

8️⃣ Automation Cannot Fix Weak Campaigns: AI amplifies what already exists. If your tracking, creatives, or strategy are weak, automation will not improve results. It will expose those weaknesses faster.

The Takeaway

Broad match helps you reach more people. AI Max helps you adapt to them. But both depend on strong fundamentals. Without clean data and clear strategy, even the best automation fails.

💡 Why Clients Care More About Speed Than Creativity

Agencies often focus on perfecting campaigns. Better copy, sharper creatives, stronger strategy.

But clients are looking at something else entirely.

Speed and efficiency.

Here’s what actually matters to them.

1️⃣ Speed Of Delivery Is The Biggest Friction: Clients expect quick turnaround. Delays in delivery create frustration faster than imperfect work.

2️⃣ Budget Overruns Damage Trust: Going over budget signals lack of control. Even strong results struggle to justify unexpected costs.

3️⃣ Communication Gaps Create Uncertainty: Clients want clarity and updates. Poor communication makes them feel disconnected from the process.

4️⃣ Creativity Is Not The Main Problem: Most clients are satisfied with the quality of work. The issue lies in how and when that work is delivered.

5️⃣ Clients Value Reliability Over Perfection: A good result delivered on time is often preferred over a perfect result delivered late.

6️⃣ Internal Processes Cause External Problems: Delays often come from internal approvals, revisions, and bottlenecks. These directly impact client satisfaction.

7️⃣ Efficiency Drives Retention: Faster execution, controlled budgets, and clear communication create stronger long-term relationships.

The Takeaway

Clients are not just buying outcomes. They are buying experience. And that experience is defined by how quickly, clearly, and reliably you deliver, not just how creative your work is.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰