Creators are becoming assets
⚠️ The creator economy just shifted aggressively, and typing emails is officially outdated.
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Ready for another day of staying ahead of the competition in the Growth race?
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Partnership with Cloudways
Your Ads Might Not Be the Problem
You increase spend and performance feels weaker than it should. The first reaction is to blame the creative or targeting. But sometimes nothing is wrong with the ads. The drop happens after the click.
Cloud Bootcamp on March 10-11 is built around that layer.
This year, leaders from Varnish, Cloudflare, GT Metrix, and WP Rocket will run live, hands-on sessions dissecting real sites on screen and see why “fast” pages still struggle once traffic scales.
You’ll see:
- The 30-minute performance makeover showing what actually improves under load
- A live teardown fixing a slow site in real time
- Why “Speed Is Solved But Performance Isn’t”
- Where hosting, Core Web Vitals, and delivery decisions influence user behavior
1500+ attendees. 20+ expert speakers. Two focused days.
Most teams keep adjusting ads when the experience after the click is the real variable.
Can’t make it live? Register anyway, and we’ll send you the replay
💡 Snapchat, TikTok, And YouTube Are Doubling Down On Influencer Power
Influencer marketing is no longer experimental. It is infrastructure.
The biggest platforms are not subtly supporting creators anymore. They are building award shows, curated lists, and product features that elevate influencers into cultural institutions.
Here is what that means for you.
1️⃣ Snapchat Is Manufacturing Cultural Moments: The Snappys are more than an awards show. The categories signal exactly which creator verticals Snap is prioritizing, including entertainment, comedy, music, sports, and beauty. Awards create attention spikes. Attention spikes create brand opportunity. Early alignment with rising creators can compound before the spotlight hits.
2️⃣ TikTok Is Pre-Vetting The Next Wave: TikTok’s Discover List highlights 50 creators across Educators, Foodies, Icons, Innovators, and Originators. Each profile includes a detailed lookbook page. This reduces sourcing friction dramatically. Instead of hunting manually, brands can scan a curated shortlist built by the platform itself.
3️⃣ YouTube Is Strengthening Creator Loyalty: Voice replies to comments make interactions more intimate and conversational. AI remixing for Shorts hints at participatory content loops. Premium Lite upgrades increase time spent inside the app. YouTube is reinforcing retention on both the creator and viewer sides.
4️⃣ Platforms Are Reducing Exit Points: The strategy is clear. Keep creators engaged. Keep audiences inside the ecosystem. More attention and concentration increase ad efficiency and brand exposure.
5️⃣ Early Mover Advantage Still Exists: When platforms spotlight creators, they accelerate growth curves. Brands that identify rising names before mainstream saturation gain leverage in pricing and authenticity.
The Takeaway
Influencer marketing is becoming platform-engineered. Awards, curated lists, and retention features are turning creators into long-term cultural assets. The opportunity is not just to sponsor influence, but to align early before scale inflates the cost.
💡 How To Reply To Emails 12x Faster With AI
Email is not hard. It is repetitive.
Most replies follow patterns. Confirm. Decline. Reschedule. Summarize. The bottleneck is typing, formatting, and rephrasing the same ideas again and again.
Here is how to compress that into seconds.
1️⃣ Install Lemon On Your Mac: Download and install Lemon. Once set up, it runs in the background and integrates across apps like Gmail, Slack, Teams, and Notion.
2️⃣ Open The Message You Want To Reply To: Navigate to any email or message thread where you need to respond. Lemon works system-wide, not inside a single app.
3️⃣ Activate With A Single Key: Press the Fn key on your MacBook to trigger Lemon’s voice input mode.
4️⃣ Speak Your Instruction Clearly: Use natural voice prompts such as: “Reply to this email and tell them I’ll be available tomorrow at 9AM.” “Tell them I’ll have the documents ready later today.” “Summarize this thread and respond with the key decision.”
5️⃣ Review And Send: Lemon generates a fully formatted reply in your tone within seconds. You can edit if needed or send it immediately.
6️⃣ Go Beyond Email: Lemon can also draft documents, generate summaries, and execute other written tasks using voice commands alone.
The Takeaway
The goal is not typing faster. It has fewer keystrokes. By converting intent directly into structured responses, you remove friction from daily communication and reclaim hours each week.
As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰