Before You Pay Another Creator

Howdy reader 👋

The creator delivered everything in the brief. So why wouldn’t you pay to run that campaign again? That’s the question worth answering before you approve another round.

Your next brief, creator shortlist, and budget request could all benefit from seeing how other teams make those calls. On October 21, you can get inside their thinking.

Modash’s Return on Influence Festival ’26 is a free online event built around real campaigns, practical frameworks, and the decisions behind growing creator programs.

Here’s what you’ll take back to your team:

• 🎯 Five legal mistakes to check before your next creator campaign goes live, with practical steps to avoid them explained by creator attorney Brittany Ratelle.
• ⚡ A framework for your next stage of growth, drawn from scaling 50 to 5,000 creators: what to systemize and where personal attention still matters.
• 📣 Campaign examples for reaching new audiences and earning more organic content, with tactics from BURGA and Stanley 1913 to test in your next brief.

You’ll hear from:

• Josh Rangel, Senior Director, Social Strategy at Ogilvy.
• Maya Shaff, Head of Influencer at ŌURA, the smart ring company with over 5.5 million rings sold.
• Tyler Vaught, Global Head of Creator Marketing at Edelman, the world’s largest PR firm.
• Meredith Diehn, SVP of Marketing at goodwipes, a personal care brand used by nearly 10 million people annually.
• Leah Walker, Director of Creator & Influencer Partnerships at Adobe.

Still have questions about your own creator program? The Ask the Council session lets you put them to leaders from Adobe, ŌURA, and PMG, so you can dig into how their advice applies to your team.

Can't attend every session live? Register anyway, and you’ll get the recordings in 24 hours.