AI Stole Your Clicks

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In Partnership with Insense

How Kulin Found a 2X ROAS Ad in Two Weeks

Finding creators becomes painfully slow when the brief requires a very specific profile. Manual searching can consume hours before production even starts.

Kulin Co faced exactly this problem. Its two-person creative team needed female beauty creators aged 40+ for an upcoming paid campaign.

Insense gave the team a faster way to find them. Kulin filtered from 100,000+ vetted creators across 35+ countries by age, location, niche, and profile, then managed briefs and product shipping through the same platform.

Final UGC arrived within two weeks.

Kulin turned the raw footage into six paid ads, and the campaign achieved 2X ROAS.

No matter how specific the brief, Insense helps you find the right creator, and the first applications can arrive within 48 hours, and get content with lifetime usage rights.

Over 3500 brands like Strawberry.me, Bending Spoons, Wellhub, and PetLabCo trust Insense to make organic and paid work together, not separately.

Book a strategy call by August 14th for $200 platform credits for your first campaign!

💡 AI Is Rewriting Search

Search is no longer just about blue links and website clicks.

AI is changing how people discover brands, compare products, and even complete purchases, forcing marketers to rethink their strategies.

Here’s what’s changing.

1️⃣ AI Ads Will Take Action: OpenAI appears to be developing chatbot-native ads that can trigger AI agents to perform tasks like comparing products, booking services, or completing purchases directly inside the conversation. The focus is shifting from clicks to completed actions.

2️⃣ Authority Matters More Than Rankings: Research shows Google’s AI answers cite a wide variety of sources rather than relying on a single website. Being one of several trusted sources may become more valuable than holding the top organic position.

3️⃣ Product Visibility Is Shrinking: Google’s AI Mode displays significantly fewer product listings than traditional search results. Brands that depend heavily on Shopping traffic may see fewer opportunities to get discovered.

4️⃣ Smaller Brands Have A Chance: Because AI pulls information from many credible websites, smaller businesses with high-quality content have a better opportunity to appear alongside larger competitors.

5️⃣ Adapt Before Everyone Else: As AI becomes the first point of interaction, brands should optimize for AI visibility, build authority across multiple platforms, and prepare for a future where conversations replace clicks.

Why It Works

AI is becoming the layer between customers and websites. Instead of simply sending traffic, AI increasingly recommends, summarizes, and completes actions on behalf of users. Brands that establish credibility across multiple trusted sources are more likely to remain visible.

The Takeaway

Search is evolving from a click economy into an AI-driven recommendation engine. Businesses that adapt early by building authority and optimizing for AI discovery will be better positioned for the next generation of search.

💡 Edit Videos With ChatGPT

Video editing usually requires expensive software and hours of manual work.

With ChatGPT and the ChatCut plugin, you can edit videos using simple prompts instead of learning professional editing tools.

Here’s how to do it.

1️⃣ Open ChatGPT Desktop

Download the ChatGPT desktop app, sign in, switch to the Codex tab, and start a new chat.

2️⃣ Install ChatCut

Enter this prompt:

“Read chatcut.io/chatgpt and install the ChatCut plugin.”

Then create a free ChatCut account, sign in, and connect it to Codex.

3️⃣ Upload Your Files

Upload your video along with any supporting assets such as images, logos, or additional clips you’d like to include.

4️⃣ Describe Your Edits

Use this prompt:

”@ChatCut Edit this video into a polished, engaging final cut. Remove pauses and mistakes, tighten the pacing, add smooth transitions, improve the audio, and use the uploaded clips, images, and logo where appropriate.”

Continue refining the video through chat until you’re happy with the result.

5️⃣ Export Your Video

When everything looks right, type:

“Export the final video as a high-quality MP4.”

ChatCut will generate your finished video, ready to share.

Why It Works

Instead of manually trimming clips, adjusting audio, and adding transitions, you simply describe the result you want. AI handles the technical editing while you focus on the creative direction.

The Takeaway

You no longer need professional editing skills to produce polished videos. With ChatGPT and ChatCut, you can create high-quality content by simply describing the edits you want.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰