AI Runs Your Marketing

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Tatari

The brands winning BFCM start optimizing early.

Tatari surveyed TV advertisers about their 2026 holiday plans, and brands are moving early.

Nearly 6 in 10 are increasing their BFCM TV budgets, and 54% plan to launch holiday messaging before mid-November

Launching earlier gives brands time to find what converts before TV inventory gets more competitive and expensive.

That’s how Knix approached TV. After testing ahead of peak season, one spot drove 9,000 site visits within five minutes at a 70% lower CPA. Creative testing also doubled response rates and cut CPV by 45%.

The extra runway helped Knix identify what deserved more budget before purchase intent peaked. 

By Black Friday, you don’t want to still be testing. You want to be scaling.

See how Tatari can help you scale TV for BFCM.

P.S. In NYC Oct. 29? Join Tatari at Forward for an afternoon on what’s next in advertising with Reddit CEO Steve Huffman, and marketers from Liquid IV, MANSCAPED, and more.

💡 How AI Is Taking Over Marketing Work

AI is no longer just generating content.

The biggest platforms are turning it into a marketing assistant that analyzes campaigns, edits content, and automates repetitive work..

Here’s what you should know.

1️⃣ Meta AI Manages More Marketing Meta AI can now work across Instagram, Facebook, ad campaigns, and Google Workspace. It can analyze campaign performance, benchmark competitors, generate presentations, and schedule recurring reports.

2️⃣ LinkedIn Edits Your Videos LinkedIn’s Recommended Clips & Chapters automatically identifies key moments in Live recordings, creates chapters, and generates clips that can be used for both organic and paid content.

3️⃣ AI Expands Marketing Opportunities Many small businesses say AI has made new advertising channels and audiences more accessible by reducing the complexity of campaign creation and management.

4️⃣ AI Is Becoming The Standard As AI-generated content becomes increasingly common, simply using AI is no longer a competitive advantage. Most marketers now have access to similar tools.

5️⃣ Human Judgment Creates The Difference
 The real advantage comes from knowing what to publish, what to improve, and what to leave out. AI can create content, but strong creative decisions still depend on people.

Why It Works

AI dramatically reduces execution time, allowing marketers to spend less time on repetitive tasks and more time on strategy, creativity, and decision-making that technology cannot easily replace.

The Takeaway

AI is becoming every marketer’s assistant. Your competitive edge won’t come from using AI. It will come from making better decisions than everyone else using the same tools.

💡 Create A Daily Work Brief With ChatGPT Work

Instead of checking multiple apps every morning, let ChatGPT bring everything together in one place.

It can review your calendar, emails, Slack conversations, and project notes to create a personalized daily briefing.

Here’s how to do it.

1️⃣ Open ChatGPT Work Go to ChatGPT and switch to the Work tab.

2️⃣ Connect Your Apps Click Plugins → Connect Plugins → Browse All Plugins, then connect Google Calendar, Gmail, Slack, and Google Drive.

3️⃣ Generate Your Daily Brief Once your apps are connected, use the prompt below.

Sample Prompt

Build my daily work brief using [@Google Calendar], [@Gmail], [@Slack], and [@Google Drive]. Review today’s meetings, unread messages, follow-ups, and project notes. Summarize my top priorities, meeting prep, replies needed, decisions, important FYIs, and missing context. Do not send messages, edit files, or create tasks.

4️⃣ Refine The Results Review the summary and tell ChatGPT what was useful, missing, or unnecessary. You can also ask it to draft replies, prepare meeting notes, or research your priorities.

5️⃣ Automate It Every Morning Once you’re happy with the workflow, schedule it to run automatically every weekday.

Recurring Prompt

Prepare my daily work brief every weekday at [time]. Check the same sources and only highlight new or changed priorities, meetings, replies, decisions, and blockers. Do not send messages, edit files, or create tasks.

Quick Tip

Pin the task for quick access so your personalized work brief is always ready when you start your day.

Why It Works

Instead of switching between multiple apps, you begin each morning with one focused summary that highlights what actually needs your attention, helping you prioritize faster and reduce context switching.

The Takeaway

A daily AI work brief keeps your meetings, messages, projects, and priorities in one place, so you spend less time organizing your day and more time getting meaningful work done.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰