AI Is Eating Your Traffic

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Ready for another day of staying ahead of the competition in the Growth race?

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In Partnership with Dreem

Every SKU needs 60 assets. You're making two.

One model, one lighting setup, one PDP shot, and you call it done.

Here's the actual math: 4 segments × 5 channels × 3 formats = 60 assets per SKU. At $5K a shoot, most brands make a handful and call it a launch. The other 50+ never get shot - so your paid team recycles the same three creatives for a year. 

Dreem makes the other 58. 

Upload one product image and get model shots across 400+ virtual talents covering every body type, age, ethnicity, and size, product shots front and back, and video ready for your PDP, paid and organic. 

Different looks, different styles, different audiences, all from one upload.

Your customers aren't all the same. Your content probably looks like it thinks they are.

Sign up before July 30 and you get 600 bonus credits, enough for 50 full per-segment kits on your top SKUs.

💡 Why Your Organic CTR Is Lower Than You Think

Most marketers assume a “good” CTR is high.

But the reality is far more humbling.

And AI is making it even lower.

Here’s what’s really happening.

1️⃣ Average CTR Is Much Lower Than Expected: Across most websites, a strong organic CTR sits between 1% and 2%. Higher numbers often refer to specific keywords, not overall performance.

2️⃣ Position Does Not Guarantee Clicks: Even ranking at the top does not ensure traffic. Users often get their answers directly on the results page.

3️⃣ AI Overviews Reduce Click Behavior: When AI summaries appear, users find answers without clicking. This significantly reduces traffic to organic results.

4️⃣ Industry Plays A Huge Role: Categories with fewer AI summaries tend to have higher CTR, while information-heavy categories see lower engagement.

5️⃣ Brand Recognition Influences Clicks: Stronger brands receive more clicks because users trust familiar names, not because of rankings alone.

6️⃣ Authority Reflects Trust, Not Just Links: Metrics like Domain Rating correlate with clicks, but they represent recognition and credibility, not just backlinks.

7️⃣ SEO Is Shifting From Clicks To Visibility: Being cited in AI-generated answers is becoming as important as getting users to click through.

The Takeaway

CTR is no longer the only measure of success. Visibility, trust, and presence inside AI-generated answers now play a critical role in how users discover and engage with your brand.

💡 How To Turn Excel Into A Smarter Analysis Tool

Excel is powerful. But most people only use a fraction of what it can actually do.

The real limitation is not the tool. It is knowing how to use it.

That’s where AI changes everything.

Here’s how to use it effectively.

1️⃣ Remove The Need To Memorize Formulas: Instead of searching for formulas or remembering syntax, you can describe what you want in plain language and get the exact formula instantly.

2️⃣ Turn Questions Into Analysis: You no longer need to manually explore data. You can ask direct questions and get insights without complex steps.

3️⃣ Work With Multiple Data Formats: Whether it’s Excel sheets, CSV files, PDFs, or images, AI can process and analyze different data sources in one place.

4️⃣ Build Models Without Technical Expertise: From simple calculations to financial models, AI can generate structured outputs based on your requirements.

5️⃣ Speed Up Data Exploration: Instead of manually filtering and sorting, you can quickly identify patterns, trends, and key insights through prompts.

6️⃣ Translate Insights Into Actionable Output: AI doesn’t just analyze data. It explains results in simple terms, making it easier to understand and act on.

7️⃣ Reduce Errors In Manual Work: By automating formula creation and analysis, you minimize mistakes that typically happen in manual calculations.

The Takeaway

Excel becomes far more powerful when you don’t have to “operate” it manually. AI turns it from a tool you use into a system that works with you, helping you move from data to decisions faster.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰